GrokMart

Spanning the globe for insights into human behavior and persuasion.

2.11.2005

 

PR vs. Marcomm?

I'm having an email conversation (I love gmail) with an owner of a PR agency. In her latest message, she said "you may be more of a marcomm professional than an overall PR pro."

Huh?

Yeah, marcomm is different from PR in its execution and in its strategy. But the core of marcomm, PR and even advertising is the same. It's understanding and listening to our audience. It's building relationships. It's speaking the truth.

I have a suspicion that this type of a statement is a relic of the old competition between PR, marketing and advertising. That's irrelevant today. "Markets are conversations" is the new mantra. The method of the conversation -- be it direct mail, channel marketing, the news media, or a full page ad -- is much less important than the conversation itself.

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