Spanning the globe for insights into human behavior and persuasion.
Before last month, I was probably the only person in the blogosphere who hadn't read The Cluetrain Manifesto, but during my break from blogging, I finally took the opportunity. After reading it (Cluetrain), I get it (blogging).
- Weinberger said that, at least in 2000, we hadn't figure out what the Web is for. But we will as soon as we find our voice and have at it. Then we will truly redefine ourselves and our society. Me: Has blogging, not much of a phenomenon in 2000, helped us find our voice? Yes, moreso at least than chat, bbs, email groups, etc. The difference between blogging and the other technologies is this: with blogs, anyone can have a soapbox, and they can also converse from soapbox to soapbox. Personal homepages were soapboxes, but didn't allow for conversation. IRC and bulletin boards were great for conversation, not so great for getting noticed by the public at large. Blogging gives us both. Has it redefined ourselves and our society. No. But I am confident that some form of conversational media, be it blogs, folksonomies, wikis, or some emerging technology, is the way that society is moving. If I may indulge in a blogging cliche, "the Cluetrain has left the station."
- A quote that corporate execs should frame on their wall:
"With more people, more stories in the mix, it's harder for one negative story to sway me. This speaks to the need to have many people in an organization talking to customers. A single corporate story is a fiction in a world of free converation. Corporate stories, like corporate culturees, are informed by individuals over time through many contacts, conversations and opportunities to tell stories."
-- Cluetrain, page 67
- As countless PR bloggers have already said, public relations people needs to take a good hard look at the way we practice. Blogs subvert command and control. If an employee blogs something about my company and a reporter finds it newsworthy, it will probably end up in the newspaper or on the nightly news. What can I do about that? More importantly, SHOULD I do anything about it. We should encourage our employees that blog to blog the truth as they see it. They should be smart about it -- you know, avoid giving out salaries and trade secrets and such. They should also be respectful to their co-workers and customers. But their jobs make up at least a third of their waking lives, and they should be able to say something about them. They should feel free to blog about the good work they do, about how they're making a difference in their company. They should fear no recrimination if they blog their frustrations or how they would make the company better. Passionate employees are the best employees, and they should be encouraged to blog about their passions.