Spanning the globe for insights into human behavior and persuasion.
Last night, my wife told my sister, who's also in marketing, "No offense, but I'm beginning to hate marketers. All marketing tries to do is sell you stuff you don't need."
(What does she think of me, you ask? As long as I pay the bills, I guess I'm safe from her ire :-)
Well, darling, here's an answer
to you from Seth Godin, the world's best-known marketer:
Marketing is not about trickery or even insincerity. It's about spreading ideas that you believe in, sharing ideas you're passionate about... and doing it with authenticity. Marketing is about treating prospects and customers with respect, and realizing that it's easier to grow the amount of business you do with happy people than it is to find new strangers to accost.