GrokMart

Spanning the globe for insights into human behavior and persuasion.

6.20.2005

 

Thanks, Seth

Last night, my wife told my sister, who's also in marketing, "No offense, but I'm beginning to hate marketers. All marketing tries to do is sell you stuff you don't need."

(What does she think of me, you ask? As long as I pay the bills, I guess I'm safe from her ire :-)

Well, darling, here's an answer to you from Seth Godin, the world's best-known marketer:
Marketing is not about trickery or even insincerity. It's about spreading ideas that you believe in, sharing ideas you're passionate about... and doing it with authenticity. Marketing is about treating prospects and customers with respect, and realizing that it's easier to grow the amount of business you do with happy people than it is to find new strangers to accost.

Comments:
While Seth may be talking about the ideals of (good) marketers, such as yourself, I don't generally experience that in my day to day life being on the receiving end of a multitude of marketing messages as a marketee.

I've written some of my thoughts on this here.
 
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