GrokMart

Spanning the globe for insights into human behavior and persuasion.

7.15.2005

 

Advocating for the Customer

Started a book--If Disney Ran Your Hospital, by Fred Lee. I'm not a hospital administrater, but as a communicator for a health care organization, I'm hoping to gain some insight into customer-directed marketing. I've only perused the first 15 pages, but I've already found something worth writing down. It's a quote from Terrance Rynn, a health care marketing consultant:
There is a profound difference between selling and marketing. Selling is trying to get people to want what you have. Marketing is trying to have what people want. When you have what people want, it makes selling unnecessary.
Yeah, it sounds like the type of quote that could get us marketers drunk on our own self-importance. But it's also a reminder that we aren't doing our jobs unless we're customer advocates.

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