Spanning the globe for insights into human behavior and persuasion.
According to this MSNBC story
, some physicians are encouraging their patients to blog using a certain hospital website. The premise is that patients can heal more quickly if they have an outlet to express their emotions while undergoing treatment. Cool.
I ran across a hospital system doing this exact same thing as I was building a case for blogs
as communications/PR tools for my company. If I remember correctly, a North Carolina system implemented this program based on research that showed that when patients write about their treatment, they experience better outcomes.
Too bad I can't find out easily if this story comes out of the aforementioned hospital system--the article doesn't say. Heck, the article doesn't even include a link referencing the featured patient's blog. Great story, bad journalism.