Spanning the globe for insights into human behavior and persuasion.
The Utah Transit Authority decided to honor Rosa Parks
today by having all their buses turn on their headlamps from 9 to 11 am. Now, I'm not so naive that I don't see this as a publicity stunt. Nor am I so cynical that I think UTA is being disingenuous. In my eyes, UTA's practicing good, simple, honest PR.