Spanning the globe for insights into human behavior and persuasion.



Good Publicity

The Utah Transit Authority decided to honor Rosa Parks today by having all their buses turn on their headlamps from 9 to 11 am. Now, I'm not so naive that I don't see this as a publicity stunt. Nor am I so cynical that I think UTA is being disingenuous. In my eyes, UTA's practicing good, simple, honest PR.

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