Spanning the globe for insights into human behavior and persuasion.



Translating the Boomer Psyche

David Wolfe, author of the forthcoming book Firms of Endearment and the blogger behind "Ageless Marketing," published today the ninth segment of his "DNA of Behavior" series. I mention this for two reasons: first, I'm keeping my "brand promise" (see GrokMart subtitle); second, it's to inform one of my loyal readers (my sister, bless her heart) that she should study David's wisdom. In my opinion, he's an authority on marketing to baby boomers, and if I'm not mistaken, sis, that's your market.

Thanks Brotha! Good advise, that IS my market. I'll start reading soon.
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