GrokMart

Spanning the globe for insights into human behavior and persuasion.

11.04.2005

 

Translating the Boomer Psyche

David Wolfe, author of the forthcoming book Firms of Endearment and the blogger behind "Ageless Marketing," published today the ninth segment of his "DNA of Behavior" series. I mention this for two reasons: first, I'm keeping my "brand promise" (see GrokMart subtitle); second, it's to inform one of my loyal readers (my sister, bless her heart) that she should study David's wisdom. In my opinion, he's an authority on marketing to baby boomers, and if I'm not mistaken, sis, that's your market.

Comments:
Thanks Brotha! Good advise, that IS my market. I'll start reading soon.
 
Post a Comment



<< Home

Archives

01.2005   02.2005   03.2005   04.2005   05.2005   06.2005   07.2005   08.2005   09.2005   10.2005   11.2005   12.2005   01.2006   02.2006  

This page is powered by Blogger. Isn't yours?